Why BRANDING is important for your BRAND?

By: Shivang
In: Design
2020, May 28

Branding in layman’s terms is a company’s name, symbol or design that is easily identifiable and provides a unique stance to the company in front of its competitors. We all have heard the phrase “First impression is the last impression” and that might just be true in this case. Believe it or not but your branding which includes your logo, tagline, colours, packaging impacts user’s mindset about your brand.
Let’s dig deeper to find what does your logo colour represents?

1. RED

Implies passion, energy, danger or aggression; warmth and heat. It has also been found to stimulate appetite, which explains why it is used in so many restaurants and food product logos. Choosing red for your logo can make it feel more dynamic.

2. BLACK

A colour with a split personality. On the one hand it implies power and sophistication, but on the other hand it is associated with villainy and death. More mundanely, most logos will need a black and white version for use in media in which colour is not available – and there is currently a trend for bold monochrome logos and word marks.

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3. YELLOW

Requires cautious use as it has some negative connotations including its signifying of cowardice and its use in warning signs. However it is sunny, warm and friendly and is another colour that is believed to stimulate appetite.

4. GREEN

Commonly used when a company wishes to emphasise their natural and ethical credentials, especially with such products as organic and vegetarian foods. Other meanings ascribed to it include growth and freshness, and it's popular with financial products too.

5. ORANGE

Often see as the colour of innovation and modern thinking. It also carries connotations of youth, fun, affordability and approachability.

6. BLUE

One of the most widely used colours in corporate logos. It implies professionalism, serious mindedness, integrity, sincerity and calm. Blue is also associated with authority and success, and for this reason is popular with both financial institutions and government bodies.

7. PURPLE

Speaks to us of royalty and luxury. It has long been associated with the church, implying wisdom and dignity, and throughout history it has been the colour of wealth and riches.

8. WHITE

Generally associated with purity, cleanliness, simplicity and naiveté. In practical terms, a white logo will always need to stand in a coloured field to make it show up on a white background. Many companies will choose to have a coloured version and a white version of their logos; for example, the Coca-Cola word mark appears in white on its red tins and brown bottles but is used in red when needed on a white background.

7. BROWN

Has masculine connotations and is often used for products associated with rural life and the outdoors.

8. PINK

Can be fun and flirty, but its feminine associations means it is often avoided for products not specifically targeted at women.

These meanings are not part of rulebook rather based on research conducted by several organizations. To understand more or to hire us for your branding, feel free to reach out to us.

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