How Email Marketing Works in 2020

By: Tanya
In: Marketing
2020, Oct 15

Email marketing in 2020 is the most powerful tool to sustain your audience. With immense digital advancement in today’s fast-paced life, people have gotten well adapted to tools and technology for almost every aspect of their life. Amongst such reforming digital platforms, stands Email. Be it work life or personal life; we estimate every individual to spend a lot of hours per day reading emails. The avg. ROI of $1 is $40 in email marketing - claims a study from the Direct Marketing Association.
Email marketing in 2020 is the need of the hour for strengthening entrepreneurs. This is an effective digital marketing technique that smartly uses emails to transform prospects into organic customers. It is a cost-saving master technique to hit the right place for your brand promotion - a place every target audience accesses every day for hours!

DOES EMAIL MARKETING HAVE ANY SCOPE TODAY?

World’s leading content marketing authority quotes,

“Once you build an audience (of email subscribers), anything is possible."- Joe Pulizzi.

Since 2018, top digital marketers rank email marketing strategy at the top of the chart for its exceptionally vast reach. So much so that email is said to be almost 40 times more effective than other popular social media channels for brand promotion!

And why will it not be?

Statistics claim to be inclined towards the importance of email marketing 2020 trends for years. The United States estimates that approximately 85% of adults frequently use emails in a day for various chores. This is a sizeable chunk of the percentage distribution as compared to social media usage that stands comparatively low at 22%!
This vast scope difference affects gigantic businesses. Brand companies can conveniently use this to their advantage to spike up their promotions and customer reach. Hence, the art of email marketing in 2020 flaunts its huge significance in the digital marketing industry.

Post

EFFECTIVE TOOLS FOR EMAIL MARKETING

It is always best to make use of robust tools to start a healthy email marketing journey.

1. HubSpot

HubSpot is the perfect tool for your email marketing strategy. It is well renowned in the industry for being the best marketing automation platform. It poses a native integration to other software and has various free features that budding start-ups can try to benefit from without getting their pockets pinched!

2. MailerLite

This is one of the most effective tools used for email marketing in 2020 that gives you crisp, essential and user-friendly services. It is home to tools that aid automation techniques, landing page designs, and another formatting. Its popular drag and drop editing approach give it that bonus point for accessibility.

3. AWeber

Standing firm for years, AWeber has been one such email marketing tool that gives you the best services you need in exceptionally cost-effective packages! It claims subscriber-based costs that work quite well with both individual entrepreneurs as well as well-built companies.

4. Drip

Drip is a budding CRM platform that works best for marketing your brand digitally and for e-commerce purposes. Based on the reach of customers in your account, Drip offers you affordable deals. This reforming platform suits the email marketing trends 2020 needs.

5. Sendinblue

This fully automated email marketing platform presents you with high quality with low rates kind of services. The greatest boon offered by the platform is its free feature for the beginner stages. Sendinblue uses drag and drop editor paired with great contact services. This quality makes this tool immensely customizable.

WHAT ARE THE TYPES OF EMAIL MARKETING CAMPAIGNS?

There exists a large platter of email marketing campaigns that have distinct goals and make use of unique approaches. We are listing a few types below:

1. Informational

As the name suggests, this campaign uses one too many approaches regarding distributing effective information. The scope of this information is vast and can include anything between general knowledge and promotional ideas for updates of recent events in your area or beyond!

2. Educational

With the education industry being influenced by the digital platform, the Educational campaign has truly catered to the importance of email marketing in 2020. It is used to target an audience based on their education needs and visions followed by the appropriate flow of educational email marketing campaigns. With an estimated update about your education status, it can send emails to prospects offering them various course updates, information about the top-ranked institutes, and many more.

3. Promotional

Promotional email marketing campaigns are the most popular kind. Every other hour, every individual receives brand-promoting emails in their email inbox. They comprise repetitive promotions, more like the events where you see the same ad coming up on your TV frequently. Promotional campaigns make use of attractive headlines and one-liners to grab your conscious as well as subconscious attention.

4. Newsletter

Newsletter campaigns have also given a new shape to the flow of email marketing trends in 2020. These campaigns aim to keep their target audience in the loop with attractive and entertaining news sections. Furthermore, they also bear educational and general knowledge learnings along with popular news updates.

5. ⦁Lead nurturing

Lead nurturing is a well scheduled and planned email marketing campaign that serves the targeted audience with crisp and strategic emails. In Lead nurturing, we plan these strategies following customer action and reaction. Based on customer decisions made by prospects, it carries a further flow of lead nurturing campaigns forward. Companies use them for “nurturing the lead” for better prospects.

BEST SUBJECT LINE PRACTICES IN EMAIL MARKETING

Email subject lines have the power to make or break your email marketing in 2020. It is statistically proven that using strong and smart subject lines can increase your prospect leads by 50%! Top companies like Flipkart, Nike, OYO design these lines to grab the attention and interest of users into clicking on the emails used for marketing.

1. Informational

As the name suggests, this campaign uses one too many approaches regarding distributing effective information. The scope of this information is vast and can include anything between general knowledge and promotional ideas for updates of recent events in your area or beyond!

2. Educational

With the education industry being influenced by the digital platform, the Educational campaign has truly catered to the importance of email marketing in 2020. It is used to target an audience based on their education needs and visions followed by the appropriate flow of educational email marketing campaigns. With an estimated update about your education status, it can send emails to prospects offering them various course updates, information about the top-ranked institutes, and many more.

3. Promotional

Promotional email marketing campaigns are the most popular kind. Every other hour, every individual receives brand-promoting emails in their email inbox. They comprise repetitive promotions, more like the events where you see the same ad coming up on your TV frequently. Promotional campaigns make use of attractive headlines and one-liners to grab your conscious as well as subconscious attention.

4. Newsletter

Newsletter campaigns have also given a new shape to the flow of email marketing trends in 2020. These campaigns aim to keep their target audience in the loop with attractive and entertaining news sections. Furthermore, they also bear educational and general knowledge learnings along with popular news updates.

5. Lead nurturing

Lead nurturing is a well scheduled and planned email marketing campaign that serves the targeted audience with crisp and strategic emails. In Lead nurturing, we plan these strategies following customer action and reaction. Based on customer decisions made by prospects, it carries a further flow of lead nurturing campaigns forward. Companies use them for “nurturing the lead” for better prospects.

BEST SUBJECT LINE PRACTICES IN EMAIL MARKETING

Email subject lines have the power to make or break your email marketing in 2020. It is statistically proven that using strong and smart subject lines can increase your prospect leads by 50%! Top companies like Flipkart, Nike, OYO design these lines to grab the attention and interest of users into clicking on the emails used for marketing.
The following are the best line practice techniques recommended by experts:

#1 Make it about them. Get personal. Frame the outlook of your email as though you are trying to have a conversation with the customer. Try to use the name of the user as much as possible. Just giving a personalized touch will level up your marketing game by as large as 29%!

#2 Use concise, catchy phrases, and keep your messages on point. Long lengthy paras often bore the readers instantly.

#3 Avoid using false promising lines or fake deals. This will severely hinder your email marketing approach.

#4 Use numbers! Using numbers, figures, pie-charts will promote easy understanding of readers.

#5 Emojis to the rescue! It was found that using appropriate emojis can spike up your click-through rate, also known as CTR.

HOW DO I DESIGN THE PERFECT EMAIL?

Wondering how to make the perfect email for your marketing?
Follow these simple concise pointers:

STEP 1: Frame the perfect tagline or subject line. It can rigorously grow your customer prospects!

STEP 2: Segmentation of your email list can boost your clicks by 60%!
Make your design game strong. Use colors and animations as much as you can.

STEP 3: Work with your CTA. Good work with CTA can increase the flow of your sales.

STEP 4: Work on your template and keep it constant! An attractive template helps you maintain a standard level and quality.

Simple additions like these to your email will have a tremendous impact on your marketing strategies. These tricks and tips give you a definite edge over others in the competitive culture of email marketing in 2020.

HOW TO BUILD A SUBSCRIBER LIST?

It is a myth that building an organic and loyal subscriber list is time taking and frustrating. In fact, with smart approaches and proper planning, you can boost your subscriber list to a whole new level!
A list of effective techniques are:

1. Pep up your email marketing game using enhanced email marketing tools or software.

2. Do not forget to include a signup form or a subscription request on your email page. This will help the prospects remember you and will also give you further information to associate with the leads in the future.

3. Give it for free! Include free offers on your emails and websites and attract the attention of customers in the first look itself.
If free deals are not your kind, then you can also go for offering exciting deals, promotions, or opportunities that might interest your target audience.

4. Use strong content writing skills to grab the interest of the viewers using the power of words and catchy phrases.

You can collect emails from here:
⦁Website Signups
⦁Newsletters
⦁Online Contests
⦁Freebie

IS THE UNSUBSCRIBE BUTTON IMPORTANT?

What use might the dreadful unsubscribe button be of? One might wonder.
However, believe it or not, including an unsubscribe button in your email or website carries great significance because of the following reasons:

1. Keeps you clean!

2. User ghosting your emails is a complete dead-end. It is good to keep a large audience in the loop but collecting the interest of viewers having no interest in your deals can bring in a lot of inefficiencies. Hence, top email marketers recommend clearing off your subscriber list from users that have zero prospects.

3. Don’t let them spam!

4. Many-a-times, users DON’T like continuous emails and they do not interest them. In such cases, they look out for the unsubscribe button to get rid of those emails. If there is no such button, they conveniently press the spam button that reports a complaint about your submissions. This may harm your brand promotions.

Hence brands need to mention an unsubscribe button along with a detailed step-by-step instruction list describing the method. This is one underrated key boosters of your email marketing in 2020.

Share this article: