With digital trends that seemingly change
every single day, it can be tempting to dismiss the idea of “needing” a strong, functional
website for your company.
Here are seven reasons why having a website will lead directly to more sales and better growth:
1. COST EFFECTIVE
For one thing, putting time and money into a strong website is one of the few ROIs that can be guaranteed, especially when considering the cost and risk of more conventional advertising campaigns. After the upfront expenses of designing and developing your website, the actual day to day maintenance shouldn’t break the bank
A great website is accessible, not only for you to make any changes or updates, but for your customers as well. Unlike a brick and mortar location, your website operates at all hours of the day. Which means you’re not locked into the traditional 9-5 work day for potential new customers to find and seek you out. It seems obvious, but it’s important to think about your digital presence in these terms, which will in turn help illustrate exactly why it’s so important to have a good website for business.
3. INSTANT COMMUNICATION
If your site is accessible to your customers, that means your customers are more accessible to you. A good landing page can help you make direct contact with visitors, improving your overall customer service. Great web designs offer easy to use email forms and makes other means of contact readily available. Furthermore, potentially adding features like live chats or 24/7 coverage can ensure you’re always there to answer a customer’s question.
Not even the most hipster-centric businesses can get away with not having a website in today’s world. Just having an active online presence that looks like it’s regularly kept up, modern and helps accurately communicate your message, products, and services immensely adds to your credibility.
5. SEO and Local Search Engines
Speaking of Google searches, wouldn’t it be nice to find your website on the first page of results when researching your industry. Great website designs that are backed by strong search engine optimization will help you get there.
6. MARKETING SUPPORT
At the end of the day, the importance of a good website for business really comes down to one thing: growth. Great design, fully fleshed out content, creating avenues of communication, building trust – they should all lead to generating more business for you. A great website will make it easier for you to generate new leads, and in turn drive more conversions. More conversions means more growth for your business and the opportunity to continually improve.
7. GENERATE MORE LEADS
If your website content, social media, with cohesive branding, and other digital assets are housed in one central hub, it stands to reason that your overall marketing efforts will be that much easier. Great website designs make it easy to track what works well on your site. Not sure about that call to action button? Test it and come up with a better plan of attack.
At Outbuzz Marketing, we build and maintain beautiful websites everyday that help our clients grow. Our full time job is working at a marketing agency developing web experiences that only use modern strategies and techniques to better position our clients for the future. We know how confusing and frustrating it can be for small businesses to navigate a competitive digital landscape.